In order to make wise investments in a marketplace experiencing increasing levels of risk, companies are seeking to feasibility studies to determine if they should offer new products , services or undertake a new business endeavor. The purpose of a feasibility study is to determine if a business opportunity is possible, practical, and viable. When faced with a business opportunity many optimistic people tend to focus on just the positive aspects. A feasibility study enables a realistic view at both the positive and negative aspects of the opportunity. A feasibility study is an important tool for making the right decisions. A wrong decision often leads to business failure. For example, only 50% of start-ups are still in business after 18 months and only 20% are in business after 5 years.
Feasibility studies are useful when starting a new business or identifying a new opportunity for an existing business. Ideally, the feasibility study process involves making rational decisions about a number of enduring characteristics of a project, including:
We undertake the necessary feasibility study for your business venture and we prepare the feasibility report that will enable to launch/ diversify your business with a view to maximize your profits and customer satisfaction.
- Definition of the project
- Current market segmentation
- Projected growth in each market segment
- Current market offerings
- Customer profile(s)
- Estimation of customers/revenues
- Determination of competitive differentiation and advantage(s) Vision/mission statement
- Definition of proposed operations/management structure and management methods
- Financing and projected cash flow
